The easier it is to talk about your product, the easier it is to sell.

I help early-stage B2B tech start-ups nail their product positioning, packaging & narrative.

Credit: Alex Pflaum

When it’s unclear what your product is or who it’s for; that lack of clarity infects everything:

  • Sales & Marketing are selling different things to different customers.

  • Product is building something else for an entirely different customer.

  • Customer Success is left picking up the pieces - supporting a product that serves everyone, but no-one well.

“A brilliant marketer who gives great guidance and action on product marketing intiatives.

Often you don't get both strategy and execution from consultants, but Stephane delivers on both”

Matthew Ingman VP Marketing, IDVerse

That lack of internal clarity? It compounds externally. And, it makes it 10X harder to sell your product.

I make it easier to sell your product by doing 3 things…

  1. Positioning - I identify your best-fit customers + your differentiated value.

  2. Packaging - I package your products so they’re easy to understand, price & sell.

  3. Narrative - I define a product narrative that resonates with your best-fit customers, and highlights why they should act now.

The outcomes of this 6-9 week sprint are not measured in short-term metrics like website conversion rates.

The most immediate outcomes are clarity and alignment:

  1. Internal alignment - Your GTM teams are all moving in the same direction. It feels like you have the wind at your back.

  2. External clarity - To your best-fit customer, it is immediately clear what your product’s value is, and why you’re better than the alternatives.

Clarity and alignment keep your company laser-focused on what matters most to your customers. From there, tangible outcomes follow: shorter sales cycles, less churn, and more market share.

“We've seen a clear and positive shift in how prospects understand Climatiq. By simplifying our offerings and focusing on the specific challenges of our ICP, we're having much more productive conversations and closing new business faster”

Hessem Lavi Founder & CEO, Climatiq