If it's easy to explain, then it’s easy to sell.
I help ambitious B2B tech start-ups nail their positioning, packaging & narrative in a focused 6-8 week sprint.
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
When it’s unclear what your product is, or who it’s for; that lack of clarity infects everything…
Sales & Marketing are both selling different things to different customers.
Product is building something else for an entirely different customer.
Customer Success is left picking up the pieces - supporting a product that serves everyone & no-one.
That lack of clarity compounds externally. And makes it 10x harder to sell your product.
When it’s unclear what your product is, or who it’s for; that lack of clarity infects everything…
Sales & Marketing are both selling different things to different customers.
Product is building something else for an entirely different customer.
Customer Success is left picking up the pieces - supporting a product that serves everyone & no-one.
That lack of clarity compounds externally. And makes it 10x harder to sell your product.
THE SOLUTION: 6-8 WEEK FOCUSED SPRINT
THE SOLUTION: 6-8 WEEK SPRINT
THE SOLUTION: 6-8 WEEK FOCUSED SPRINT
1. Positioning
I’ll identify the characteristics of your best-fit customers and personas. Next, I’ll evaluate why they’re choosing a competitor, building their own solution, or doing nothing at all. Finally, I’ll identify the market category you occupy, and align your product features to the differentiated value they deliver to your customers. Outcomes – Differentiated and defensible positioning that resonates with your best-fit customers, sets you apart from the competition, & unites internal teams.
1. Positioning
I’ll identify the characteristics of your best-fit customers and personas. Next, I’ll evaluate why they’re choosing a competitor, building their own solution, or doing nothing at all. Finally, I’ll identify the market category you occupy, and align your product features to the differentiated value they deliver to your customers. Outcomes – Differentiated and defensible positioning that resonates with your best-fit customers, sets you apart from the competition, & unites internal teams.
1. Positioning
I’ll identify the characteristics of your best-fit customers and personas. Next, I’ll evaluate why they’re choosing a competitor, building their own solution, or doing nothing at all. Finally, I’ll identify the market category you occupy, and align your product features to the differentiated value they deliver to your customers. Outcomes – Differentiated and defensible positioning that resonates with your best-fit customers, sets you apart from the competition, & unites internal teams.
2. Packaging
I’ll simplify your products, use cases, or solutions so they’re easy to understand and explain. Next, I’ll align your pricing model to reflect the value your customers get from your products. Finally, I’ll capture the gaps between what the market needs and what your product delivers, then feed the requirements into your product roadmap. Outcomes – Clear product packaging which simplifies your go-to-market by making your products easier to understand, price and sell.
2. Packaging
I’ll simplify your products, use cases, or solutions so they’re easy to understand and explain. Next, I’ll align your pricing model to reflect the value your customers get from your products. Finally, I’ll capture the gaps between what the market needs and what your product delivers, then feed the requirements into your product roadmap. Outcomes – Clear product packaging which simplifies your go-to-market by making your products easier to understand, price and sell.
2. Packaging
I’ll simplify your products, use cases, or solutions so they’re easy to understand and explain. Next, I’ll align your pricing model to reflect the value your customers get from your products. Finally, I’ll capture the gaps between what the market needs and what your product delivers, then feed the requirements into your product roadmap. Outcomes – Clear product packaging which simplifies your go-to-market by making your products easier to understand, price and sell.
3. Narrative
I’ll define a product narrative that drives your customers to take action now -highlighting the opportunities for the ones who adapt and the risks for those who don’t. I’ll outline your product’s role in building this future, creating urgency and driving your customers to act now. Outcomes – A compelling and consistent product narrative in your sales pitch, campaign content and thought leadership.
3. Narrative
I’ll define a product narrative that drives your customers to take action now -highlighting the opportunities for the ones who adapt and the risks for those who don’t. I’ll outline your product’s role in building this future, creating urgency and driving your customers to act now. Outcomes – A compelling and consistent product narrative in your sales pitch, campaign content and thought leadership.
3. Narrative
I’ll define a product narrative that drives your customers to take action now -highlighting the opportunities for the ones who adapt and the risks for those who don’t. I’ll outline your product’s role in building this future, creating urgency and driving your customers to act now. Outcomes – A compelling and consistent product narrative in your sales pitch, campaign content and thought leadership.
CUSTOMERS
A brilliant marketer who gives great guidance and action on product marketing initiatives. Often you don't get both strategy and execution from consultants, but Stephane delivers on both.
Matthew Ingman
VP Marketing, IDVerse
Stephane accelerated our product marketing efforts. Thanks to his efforts, we were able to shape a strong proposition for our product and confidently bring it to a new market.
Barbora Juhaszova
PM Lead, SAP Fioneer
Stephane was a huge asset to the team at Climatiq. He provided crucial expertise & guidance on positioning, helping us move quickly & ensure alignment across the company.
Hannah Hylton
Product Marketing, Climatiq
A brilliant marketer who gives great guidance and action on product marketing initiatives. Often you don't get both strategy and execution from consultants, but Stephane delivers on both.
Matthew Ingman
VP Marketing, IDVerse
Stephane accelerated our product marketing efforts. Thanks to his efforts, we were able to shape a strong proposition for our product and confidently bring it to a new market.
Barbora Juhaszova
PM Lead, SAP Fioneer
Stephane was a huge asset to the team at Climatiq. He provided crucial expertise & guidance on positioning, helping us move quickly & ensure alignment across the company.
Hannah Hylton
Product Marketing, Climatiq
A brilliant marketer who gives great guidance and action on product marketing initiatives. Often you don't get both strategy and execution from consultants, but Stephane delivers on both.
Matthew Ingman
VP Marketing, IDVerse
Stephane accelerated our product marketing efforts. Thanks to his efforts, we were able to shape a strong proposition for our product and confidently bring it to a new market.
Barbora Juhaszova
PM Lead, SAP Fioneer
Stephane was a huge asset to the team at Climatiq. He provided crucial expertise & guidance on positioning, helping us move quickly & ensure alignment across the company.
Hannah Hylton
Product Marketing, Climatiq
A brilliant marketer who gives great guidance and action on product marketing initiatives. Often you don't get both strategy and execution from consultants, but Stephane delivers on both.
Matthew Ingman
VP Marketing, IDVerse
Stephane accelerated our product marketing efforts. Thanks to his efforts, we were able to shape a strong proposition for our product and confidently bring it to a new market.
Barbora Juhaszova
PM Lead, SAP Fioneer
Stephane was a huge asset to the team at Climatiq. He provided crucial expertise & guidance on positioning, helping us move quickly & ensure alignment across the company.
Hannah Hylton
Product Marketing, Climatiq
A brilliant marketer who gives great guidance and action on product marketing initiatives. Often you don't get both strategy and execution from consultants, but Stephane delivers on both.
Matthew Ingman
VP Marketing, IDVerse
Stephane accelerated our product marketing efforts. Thanks to his efforts, we were able to shape a strong proposition for our product and confidently bring it to a new market.
Barbora Juhaszova
PM Lead, SAP Fioneer
Stephane was a huge asset to the team at Climatiq. He provided crucial expertise & guidance on positioning, helping us move quickly & ensure alignment across the company.
Hannah Hylton
Product Marketing, Climatiq
A brilliant marketer who gives great guidance and action on product marketing initiatives. Often you don't get both strategy and execution from consultants, but Stephane delivers on both.
Matthew Ingman
VP Marketing, IDVerse
Stephane accelerated our product marketing efforts. Thanks to his efforts, we were able to shape a strong proposition for our product and confidently bring it to a new market.
Barbora Juhaszova
PM Lead, SAP Fioneer
Stephane was a huge asset to the team at Climatiq. He provided crucial expertise & guidance on positioning, helping us move quickly & ensure alignment across the company.
Hannah Hylton
Product Marketing, Climatiq
A brilliant marketer who gives great guidance and action on product marketing initiatives. Often you don't get both strategy and execution from consultants, but Stephane delivers on both.
Matthew Ingman
VP Marketing, IDVerse
Stephane accelerated our product marketing efforts. Thanks to his efforts, we were able to shape a strong proposition for our product and confidently bring it to a new market.
Barbora Juhaszova
PM Lead, SAP Fioneer
Stephane was a huge asset to the team at Climatiq. He provided crucial expertise & guidance on positioning, helping us move quickly & ensure alignment across the company.
Hannah Hylton
Product Marketing, Climatiq
A brilliant marketer who gives great guidance and action on product marketing initiatives. Often you don't get both strategy and execution from consultants, but Stephane delivers on both.
Matthew Ingman
VP Marketing, IDVerse
Stephane accelerated our product marketing efforts. Thanks to his efforts, we were able to shape a strong proposition for our product and confidently bring it to a new market.
Barbora Juhaszova
PM Lead, SAP Fioneer
Stephane was a huge asset to the team at Climatiq. He provided crucial expertise & guidance on positioning, helping us move quickly & ensure alignment across the company.
Hannah Hylton
Product Marketing, Climatiq
THE TIMELINE
THE TIMELINE
THE TIMELINE
WEEK 1
Immersion
WEEK 1
Immersion
WEEK 2-5
Focus
WEEK 2-5
Focus
WEEK 6-8
Delivery
WEEK 6-8
Delivery
WEEK 1
Immersion
I'll interview 3 of your customers, and hold two 1-hr onboarding sessions with each member of the 3-person positioning team.
Deliverables
Identify Competitive Alternatives
Define Ideal Customers & Personas
Outline Your Product Features
Align on Market Category
WEEK 1
Immersion
I'll interview 3 of your customers, and hold two 1-hr onboarding sessions with each member of the 3-person positioning team.
Deliverables
Identify Competitive Alternatives
Define Ideal Customers & Personas
Outline Your Product Features
Align on Market Category
WEEK 1
Immersion
I'll interview 3 of your customers, and hold two 1-hr onboarding sessions with each member of the 3-person positioning team.
Deliverables
Identify Competitive Alternatives
Define Ideal Customers & Personas
Outline Your Product Features
Align on Market Category
WEEK 2-5
WEEK 2-5
WEEK 2-5
Focus
I'll hold twice weekly 1-hr feedback calls with each member of the 3-person positioning team, & a weekly 1-hr team alignment/sign-off call.
Deliverables
Define Your Product Packaging
Define Your Product Packaging
Define Product Packaging
Simplify Pricing Structure
Simplify Pricing Structure
Simplify Pricing Structure
Focus Your Product Roadmap
Focus Your Product Roadmap
Focus Your Product Roadmap
Outline Customer ROI Metrics
Outline Customer ROI Metrics
Outline Customer ROI Metrics
WEEK 6-8
WEEK 6-8
WEEK 6-8
Delivery
I'll train your sales team, share wireframes with the dev team, brief your content team, & present the new positioning at your next All-Hands.
Deliverables
Define Your Product Narrative
Define Your Product Narrative
Define Your Product Narrative
Outline Core Content Pillars
Outline Core Content Pillars
Outline Core Content Pillars
Create Website Wireframes
Create Website Wireframes
Create Website Wireframes
Deliver Sales Deck & Training
Deliver Sales Deck & Training
Deliver Sales Deck & Training
FAQs
Is this 6-8 week sprint right for me?
Is this 6-8 week sprint right for me?
Is this 6-8 week sprint right for me?
What do we cover in our 30-min intro call?
What do we cover in our 30-min intro call?
What do we cover in our 30-min intro call?
How much do you charge?
How much do you charge?
How much do you charge?
What pre-work is required before we work together?
What pre-work is required before we work together?
What pre-work is required before we work together?
What time commitment is required of me during our sprint?
What time commitment is required of me during our sprint?
What time commitment is required of me during our sprint?
What are the outcomes of this positioning sprint?
What are the outcomes of this positioning sprint?
What are the outcomes of this positioning sprint?
Can we continue working together post-sprint?
Can we continue working together post-sprint?
Can we continue working together post-sprint?