I help ambitious B2B tech start-ups nail their product positioning, packaging & narrative.

The Pamir Highway at the roof of the world, Tajikistan. Credit: Alex Pflaum

The easier it is to talk about your product, the easier it is to sell.

I help ambitious B2B tech start-ups nail their product positioning, packaging and narrative…

  1. Product Positioning - I’ll identify your best-fit customers & the differentiated value you deliver.

  2. Product Packaging - I’ll package your solutions so they’re easy to understand, price and sell.

  3. Product Narrative - I'll define a narrative that highlights the urgency of now to your customers

01/ Product Positioning

I’ll identify the characteristics of your best-fit customers and personas—their pains, triggers, and success metrics. Next, I’ll evaluate why they’re choosing a competitor, building their own solution, or doing nothing at all. Finally, I’ll align your product features to the unique value they create for your customers.

Outcomes: Differentiated and defensible positioning that resonates with your customers, sets you apart from the competition, and unites internal teams.

02/ Product Packaging

I’ll define how your products, use cases, or solutions are packaged based on how your customers actually want to use them. Next, I’ll align your pricing model to reflect the value that customers receive at each stage of their maturity lifecycle.

Outcomes: Clear product packaging which simplifies your go-to-market by making your products easier to understand, price and sell.

03/ Product Narrative

I’ll define a product narrative that frames the future of your customers’ industry, highlighting the opportunities for the ones who adapt and the risks for those who don’t. I’ll outline your product’s role in building this future, creating urgency and driving your customers to act now.

Outcomes: A compelling and consistent product narrative in your sales pitch, campaign content and thought leadership.

“A brilliant marketer who gives great guidance and action on product marketing intiatives. Often you don't get both strategy and execution from consultants, but Stephane delivers on both”

Matthew Ingman VP Marketing, IDVerse