Positioning B2B tech
companies for the AI era

I position you to win in the AI era, then get your internal teams
all pulling in the same direction. The result: clarity, focus & speed.

Book 30-min intro call
Stéphane Cornille sitting in front of a Soviet-era paintingStéphane Cornille sitting in front of a Soviet-era painting

The challenge

AI lets marketing, sales and product move faster, each in their own direction. They’re all telling different stories to different customers, because no one agrees how you win in the AI era. This is what it looks like...

  1. You lose deals you used to win. Buyers can’t see why you’re better than the new AI‑native start-up, or building it themselves.
  2. Your packaging & pricing no longer fit. Per-seat plans and old product bundling look expensive next to AI tools, so sales discounts to close.
  3. Your story sounds like everyone else’s. Every rival now says “AI-powered”. Without a clear reason why you win, you blend in.
  4. AI scales the confusion. Without a positioning context layer and feedback loops your team and AI tools can work from, every email, deck and person says something different.

The solution

Weeks 1-4Positioning Weeks 5-6Implementation Week 7+Advisory

Weeks 1-4

Positioning

I’ll uncover why buyers choose an AI-native rival, build their own with AI or do nothing. Then I’ll find the moats rivals and AI can’t easily copy, and focus your positioning, narrative and GTM priorities around them.

Defensible positioning for the AI era.

  • Positioning
  • Packaging
  • Narrative

Weeks 5-6

Implementation

I’ll build a positioning context layer and connect it to your team’s tools, so people and AI work from the same positioning when they update the website, write campaigns or answer customers.

Consistency, internally & externally.

  • Context layer
  • Website
  • Sales enablement

Week 7+

Advisory

AI changes your market every month, so your positioning needs to keep pace. I’ll build feedback loops that capture customer and market data, and use those signals to refine your positioning and context layer.

Positioning that moves with the market.

  • Feedback loops
  • Positioning refinement
  • Product marketing support

Customers

Trusted by founders, product and marketing leaders

“Working with Stephane was a pivotal moment for us. He brought incredible clarity to our positioning by transforming a collection of features into a clear, compelling product story.”
Tobias BrühneCEO, onu.energy
“A brilliant marketer who gives great guidance and action on product marketing initiatives. Often you don't get both strategy and execution from consultants, but Stephane delivers on both.”
Matthew IngmanVP Marketing, Hopae
“Stephane accelerated our product marketing efforts. Thanks to his efforts, we were able to shape a strong proposition for our product and confidently bring it to a new market.”
Barbora JuhaszovaPM Lead, SAP Fioneer
“Stephane was a huge asset to the team at Climatiq. He provided crucial expertise & guidance on positioning, helping us move quickly & ensure alignment across the company.”
Hannah HyltonProduct Marketing, Climatiq
“Stephane is a very dedicated marketer with a broad toolbox. He can cover product marketing in depth, and deliver results. I would recommend Stephane to all software teams that need a strong (product) marketer.”
Thorvald ThorsnesCo-Founder and CCO, Enode
“Stephane is an extremely strong lateral thinker. He helped establish our product marketing function. He executed decisively and delivered significant value in a matter of weeks.”
Veronique Merriam BarbosaCo-Founder, Flux