I nail your positioning & narrative, then build the systems
that unite your internal teams on how to win in the AI era.
The challenge
AI lets marketing, sales and product move faster, each in their own direction. They’re all telling different stories to different customers, because no one agrees how you win in the AI era. This is what it looks like...
The solution
Weeks 1-4
I’ll uncover why buyers choose an AI-native rival, build their own with AI or do nothing. Then I’ll find the moats rivals and AI can’t easily copy, and focus your positioning, narrative and GTM priorities around them.
Defensible positioning for the AI era.
Weeks 5-6
I’ll build a positioning context layer and connect it to your team’s tools, so people and AI work from the same positioning when they update the website, write campaigns or answer customers.
Consistency, internally & externally.
Week 7+
AI changes your market every month, so your positioning needs to keep pace. I’ll build feedback loops that capture customer and market data, and use those signals to refine your positioning and context layer.
Positioning that moves with the market.
Customers
“Working with Stephane was a pivotal moment for us. He brought incredible clarity to our positioning by transforming a collection of features into a clear, compelling product story.”
“A brilliant marketer who gives great guidance and action on product marketing initiatives. Often you don't get both strategy and execution from consultants, but Stephane delivers on both.”
“Stephane accelerated our product marketing efforts. Thanks to his efforts, we were able to shape a strong proposition for our product and confidently bring it to a new market.”
“Stephane was a huge asset to the team at Climatiq. He provided crucial expertise & guidance on positioning, helping us move quickly & ensure alignment across the company.”
“Stephane is a very dedicated marketer with a broad toolbox. He can cover product marketing in depth, and deliver results. I would recommend Stephane to all software teams that need a strong (product) marketer.”
“Stephane is an extremely strong lateral thinker. He helped establish our product marketing function. He executed decisively and delivered significant value in a matter of weeks.”
